BABY DEOL

Prime Video wanted  to promote Season 4 of The Boys.

Now, here's the thing about The Boys. It’s gory, it’s filthy, kinky and makes even people with the strongest stomachs go: yeah, that's messed up.

And here's the thing about people who love The Boys. They watch it, because it’s messed up. The show is basically a badge of honour of what you can handle. 

So instead of proving anyone could handle The Boys, we set out to prove almost no one could. We brought on board Bollywood’s baddy, fresh off his most unhinged role yet in Animal Bobby Deol. And how he’s being called Baby Deol, because he couldn’t handle the show.

All to bring home the point, ‘It's not for babies’.

CLIENT: AMAZON PRIME VIDEO