TSIPT was coming back for a final season. And the audience had seriously passionate opinions on the love triangle.

So, instead of promoting the show, we fanned the Team Conrad vs. Team Jermiah debate.

A video showed our "promo shoot" going south, with the lead pair, Khushi and Vendang getting into this argument. Then Creators came out taking sides. And then everyone else got into the debate.

Viewers got passionate. Non viewers got curious. And our idea of "the Promo that went wrong" became the promo that went just right.

CLIENT: AMAZON PRIME VIDEO
AGENCY: TOASTER