NO MAUSHIS WERE ABUSED IN THE MAKING OF THIS. NOT MINE, ANYWAY.

Amazon Prime Video had an April Fool’s Day brief and luckily the brief was not a prank on us. (Missed opportunity, tbh @PrimeVideo).
And that’s how we made money of yet another shower thought, namely:
What if instead of switching the language to Hindi, English we could switch to Bhidu Mode?

Then we got the bhiduest Bhidu in town to dub lines from the show. In the spirit of his environmentalism, we got a green paudha from Mr Shroff and a Blue Elephant from Kyoorius.
Oh, Prime Video did okay too. Bang for the buck I’d say.

48M+ Views across platforms
758K+ Engagement (APV's avg is 26K)
3K+ Shares
53.5% view-through-rate

CLIENT: AMAZON PRIME VIDEO
AGENCY PARTNER: BAREBONES COLLECTIVE