LEGO LAUNCH
CAMPAIGN X KJO
A fun little social campaign we did for Lego India.
Step #1
Karan posts he is shopping in Delhi.. and he is #FeelingGenerous. So his friends troll him a little. Asking for ridiculous gifts since he’s so OTT.
#Step 2
Karan decides to make the impossible happen.
Because when you can’t buy something….you can build it.
He gets Lego sets, fulfilling each of his friends ridiculous demands.
And also rediscovers his Lego-cy.
AGENCY PARTNER: KULFI COLLECTIVE
CLIENT: LEGO
