UNDERWOMAN

The Briefs: there were none. Because Underneat is for women. Ha.

Instead, there was an origin story, as is the way with superheros.

Kusha Kapila’s Underneat launch campaign had to sound unmistakably Kusha. It needed sugar, spice, and everything extra.

And so was born, Underwoman, a superhero who comes in many shapewears and sizes. Because every great fit needs a little support. Or as Underwoman would say:

Ab hogi har outfit ki jeet,
I’ll tell you what to wear Underneat.

CLIENT: UNDERNEAT
AGENCY PARTNER: ONE HAND CLAP